Privacy Policy

Introduction

Alliance for a Better Future (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

Information We Collect

We may collect information about you in a variety of ways, including:

• Personal Data: When you sign up for our newsletter or contact us, we may collect your name, email address, and any other information you voluntarily provide.
• Usage Data: We automatically collect information about your device and how you interact with our website, including IP address, approximate geographic location (derived from your IP address), browser type, operating system, device identifiers, referring URLs, pages visited, and time spent on pages. We may store IP addresses and geolocation data to analyze traffic patterns and improve our outreach efforts.
• Cookies and Tracking Technologies: We use cookies, pixel tags, and similar tracking technologies to enhance your experience, analyze site usage, and support our advertising efforts. Specifically, we use:
  • Google Analytics 4 (GA4): to collect and analyze information about how visitors use our website, including pages viewed, session duration, and user interactions. Google may use this data in accordance with its own privacy policy.
  • Meta Pixel: to measure the effectiveness of our advertising on Meta platforms (such as Facebook and Instagram), to build audiences for future advertising, and to deliver targeted ads to visitors who have interacted with our website.

We collect your email address, IP address, and general location to deliver relevant content and communications.

How We Use Your Information

We use the information we collect to:

• Send you newsletters, updates, and information about our mission and campaigns
• Respond to your inquiries and provide support
• Analyze website usage and visitor geography to improve our content, user experience, and outreach strategy
• Build audiences and deliver targeted advertisements to you on third-party platforms, including Meta, based on your visit to our website
• Measure the effectiveness of our advertising campaigns
• Comply with legal obligations

Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. We may share information with:

• Service providers who assist us in operating our website and conducting our activities, so long as those parties agree to keep this information confidential
• Partner organizations that share our mission or support our campaigns. These partners may use your information to contact you about related initiatives, events, or opportunities
• Google, through our use of Google Analytics 4, which collects usage data as described above. You can learn more about how Google uses data at www.google.com/policies/privacy/partners
• Meta, through our use of the Meta pixel, to support advertising and audience-building on Meta platforms. You can learn more about Meta’s data practices at www.facebook.com/privacy/policy

Data Security

We implement reasonable security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Your Rights

You have the right to access, correct, or delete your personal information at any time. You may also opt out of receiving communications from us by following the unsubscribe instructions in our emails or contacting us directly.

To opt out of Google Analytics tracking, you may install the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.

To opt out of interest-based advertising from Meta, you may adjust your ad preferences in your Facebook or Instagram account settings.

You may also opt out of interest-based advertising more broadly by visiting the Digital Advertising Alliance’s opt-out page at www.aboutads.info/choices.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the “Last updated” date.

Contact Us

If you have questions about this Privacy Policy, please contact us at [email protected].